With Wicked now in theaters, the global excitement surrounding the musical’s long-awaited movie adaptation has reached a fever pitch—and it’s not just about the film itself. In the months leading up to the movie’s release, Universal Pictures teamed up with over 400 brands worldwide to launch a stunning array of Wicked-themed merchandise, giving fans the chance to immerse themselves in the world of Oz even before the movie graced the big screen. From fashion and beauty products to toys, home décor, and collectibles, there’s something for every fan of Elphaba and Glinda.
The vibrant world of Wicked, which tells the untold story of Elphaba (the Wicked Witch of the West) and Glinda (the Good Witch), has inspired a stunning range of products from top brands across various industries. With the movie now in theaters, the Wicked merchandise is more magical than ever, with limited-edition products, immersive experiences, and brand-new releases continuing to roll out just in time for the holiday season. Here’s a look at some of the top collaborations and products that are bringing the Wicked magic to fans around the world.
A Global Wave of Wicked-Inspired Collaborations
The buzz surrounding Wicked has been building for years, and the collaboration between Universal Pictures and over 400 brands worldwide is a testament to the cultural impact of the story. In the months leading up to the movie’s release, fans were already able to shop for a wide variety of exclusive products—from Starbucks cups and Amazon exclusives to stylish apparel and home goods from major retailers like Bloomingdale’s, Target, H&M, and Mattel.
These pre-release products offered fans a chance to engage with the Wicked universe early, with everything from limited-edition merchandise to interactive in-store displays. Whether it was a pair of Wicked-themed socks from Bombas, a cozy bathrobe from Lush, or a Wicked-branded LEGO set, fans were able to defy gravity long before the movie hit theaters. And now, with the movie’s release, the excitement is reaching new heights, with even more products arriving just in time for the holiday season.
Fashion, Beauty, Accessories, and Lifestyle Collections
For fashionistas and lifestyle enthusiasts, the world of Wicked has brought a magical lineup of collaborations that mix high style with Broadway glam. Whether you’re looking to channel the boldness of Elphaba or the elegance of Glinda, these partnerships have it all.
Fashion collections include:
- Rebecca Minkoff: Statement handbags and accessories that capture the essence of the Wicked aesthetic.
- Eugenia Kim: Luxurious hats and headpieces perfect for any Wicked-inspired outfit.
- Beis: Sleek travel bags and accessories that echo the elegance and practicality of Glinda’s wardrobe.
- Swarovski: Sparkling jewelry that brings the magic of Oz to life with dazzling crystal designs.
- Bombas: Cozy socks featuring Wicked-themed designs, perfect for staying comfortable while watching the movie again.
Now that the movie is out, these collections have only become more relevant, allowing fans to wear their love for Wicked with pride. Some other partnerships include Naeem Khan’s elegant eveningwear and Sydney Evan’s magical charm bracelets, letting you channel the essence of Oz wherever you go.
But the collaboration that has truly cast a spell over beauty lovers is the R.E.M. Beauty partnership. Founded by global pop superstar Ariana Grande, R.E.M. Beauty has launched a stunning line of Wicked-inspired beauty products in celebration of the movie’s release. offering fans products like green eyeliner (inspired by Elphaba’s iconic look) and sparkling lip gloss (perfect for channeling Glinda’s glam).
Universal Pictures also partnered with other brands, such as:
- Cambridge Satchel Company
- Camila
- Daniela Villegas
- Lingua Franca
- Pyrrha
- Accessory Innovations
- Aykroyd TDP
- Brand Alliance
- BioWorld
- Cakeworthy
- Caprice
- Crocs
- Foster Grant
- Ground Up
- High IntenCity
- High Point Designs
- Hybrid
- Joe Fresh
- Kipling
- Lola + the Boys
- Loungefly
- Mad Engine
- Poetic Brands
- Sahinler
- Sunstache
- Vera Bradley
Beauty and wellness items include:
- LUSH: Limited-edition bath bombs and skincare products that let fans “bath” in the magic of Oz.
- Conair: Hair tools inspired by the witches’ iconic looks, helping fans create their own Wicked-style waves.
- Beekman 1802: Luxurious skincare lines that capture the whimsical yet powerful essence of the Wicked story.
Wicked-themed home décor, like candles from Voluspa and decorative items from Maxwell & Williams, are in high demand. Whether you’re looking for a new scented candle to evoke the emerald glow of the Emerald City or a cozy throw pillow inspired by Glinda’s wardrobe, the home collections are perfect for fans looking to bring the magic into their living spaces.
- Aekyung
- Blissy
- Dreamtex
- Franco
- Hunter Price
- Hygge & West
- Maxwell & Williams
- Makeup Eraser
- Manyo
- Wet Brush
- Zaks
Toys, Costumes, and Collectibles for Fans of All Ages
In addition to fashion and beauty, the Wicked movie has also brought a wave of interactive products and collectibles that are perfect for fans of all ages. The pre-release merchandise included:
- LEGO: Fans could build their own versions of Oz with LEGO sets inspired by the characters and iconic locations from the Wicked story.
- Mattel: Exclusive dolls of Elphaba and Glinda that brought the characters from the stage to life in the comfort of your home.
- Funko: Vinyl figures of the movie’s most beloved characters, offering fans the chance to collect their favorite witches and sidekicks.
Now that the movie has debuted, the collectibles have only gotten better. Build-A-Bear released Wicked-themed plush toys, while Disguise launched costumes that let fans dress up as their favorite characters for Halloween and beyond. Whether you’re looking to add to your collection or find the perfect gift for a Wicked fan, there are plenty of magical products to choose from.
These brands have also partnered with Universal Pictures:
- Bitty Boomers
- Chasing Fireflies
- Fisher-Price
- Hallmark
- Harper Collins
- Hasbro
- Hunter Leisure
- Insight Editions
- JAKKS Pacific
- Jazwares
- Kid Designs
- Makel
- The Noble Collection
- Theory 11
- Random House
- Ravensburger
- RMS International
- Rubber Road
- Rubies II
- Snapco
- Spin Master
Retail Partners Bringing Wicked to Fans Everywhere
Thanks to a wide network of retail partners, Wicked fans have been able to find exclusive products in stores and online long before the movie’s release. Major retailers like Target, Walmart, Amazon, H&M, and Bloomingdale’s continue to carry an expansive range of merchandise, from clothing and accessories to home goods and toys.
For those looking for something special, limited-edition collections are available at Forever21, Hot Topic, and Ulta Beauty, with exclusive items that tie into the movie’s release. Fans can even visit Universal Studios theme parks to experience Wicked-themed immersive retail experiences, where they can shop for exclusive products and take in the magical atmosphere of Oz.
Other retail partnerships include:
- ALDO
- Box Lunch
- Cotton On
- El Corte Inglés
- GAP
- Kohl’s
- Her Universe
- JCPenney
- Kiabi
- Liverpool
- Loblaws
- Mark & Spencer
- Primark
- Roots
- Tesco
The Magic of Wicked Continues
With the Wicked movie officially out, the enchantment of Oz is far from over. The pre-release merchandise campaigns set the stage for a cultural phenomenon, and now that the film has premiered, the shopping experience has only become more magical. From fashion and beauty to toys and collectibles, fans have endless opportunities to engage with the world of Wicked, making it a cultural phenomenon that extends far beyond the silver screen.
Whether you’re revisiting the movie for the fifth time or just beginning your journey into Oz, there’s no better way to bring the magic home than with the stunning range of merchandise now available. Be sure to follow #WickedMovie on social media for the latest updates on new releases, special offers, and more magical moments from the world of Wicked.
So, don’t miss out—Defy Gravity this fall with the magical world of Wicked, and let your inner witch shine!
